We’ve all had those nights. It’s been a long day at work, and you just want to zone out. So rather than queuing up the newest Christopher Nolan film, you rewatch Seinfeld for the 200th time. Now we could never judge a rerun of this classic sitcom. (We could judge the 90s fashion, but that’s another topic). But before you passively choose to stream “a show about nothing”, consider why you’re making this choice.
When we choose to repeatedly watch the same movie or series, we’re often not actually watching the show. Sure, it may be on the television. But in actuality, it’s often playing in the background — not actively holding our focus. Now, this isn’t to say that there’s anything wrong with passively binging your favorite series. It can feel like comfort food to have Seinfeld speaking in the background as you fold laundry or finish the crossword puzzle. It’s more about approaching the decision with intention.
Think about how differently you watched Elaine’s dance when it first appeared on NBC. You cleared your Thursday nights, just to gather around the screen for that weeks latest episode. There was no way to pause or record the show. You even planned trips to the bathroom around commercial breaks! You were invested in the show’s characters and stories, enough to actively participate as a viewer.
Compare that experience to watching the series now. Are you scrolling through social media? Responding to emails? Or just, generally, not paying too much attention to Jerry and friends? If so, you’re passively consuming the sitcom. And we get it! You want a break from the business of the workweek. However, having Seinfeld on in the background doesn’t actually give your brain the rest it deserves.
Think about it — if you’re constantly preoccupied during your evening unwind, then your brain doesn’t actually get a moment to rest. Instead, you’re continuing to multitask into the evening hours. You’ve just added a laugh-track to the background.
When you choose to actively view a new show or movie, then that’s a different story. This can be done in multiple ways. You could turn on a film like Inception, that forces to you to think and problem-solve your way to the climactic ending. Or watch the Handmaid’s Tale, engaging with the twisted rules of this new world, becoming emotionally invested in characters along the way. These types of dramas make it nearly impossible to passively consume, as their intricate plots require concentration every step of the way.
However, you can also actively watch Kramer cause mischief in a tight, 22-minute time block. Or Ted Lasso become the lovable hero of English football. You can give BoJack your full attention, only to wonder how a cartoon horse could make you cry in the season finale. Active viewing isn’t about what we’re streaming, but how we approach our screen time. It’s about being mindful of our focus.
This is why we’ve designed Birdie in a way that lets you quickly choose your content. So for nights you need an escape, Jerry and friends have your back. But if you’re wanting to find something new without searching for hours, your Flock is here for you. You can quickly find your next favorite binge, while always keeping the classic on standby.